At the risk of being self-contradictory or even perhaps not growing as fast as we may wish to, we ensure we do not send out the message that people are in desperate need of what we offer them. Jewellery is an accessory; a luxury – and we would like our audience to remember that.
We are absolutely against the kind of unhealthy messaging that goes around in the name of marketing that makes people feel lesser for not having enough things. And well, no number of things is ever enough. We do not feel that festivals need to appropriated or invented or the most intimate feelings and emotions of people deserve to be manipulated so that we can sell a product.
We know that we have something beautiful to offer and we hope that if people want it, they will buy it, out of the abundance of their hearts and resources and not because they are trying to fill some lack of need.