Being conscious of what we make/consume and our relationship with the planet as well as fair economic policies are extremely important to us. We have realised that the need of the hour is to inject this balance into everything that one creates, especially in the dna of businesses.
Silver is a metal that can be reused and recycles forever. Not a bit of the metal is every thrown away as all of it is melted and put back into use. While there are concerns regarding mining processes, it is good to know that most of the metal that reaches one is being rotated and circulated within the larger production chains. Depending on the purity of the metal, we do encourage our buyers to exchange their own silver jewellery as well.
Silver is affordable but it is still not throwaway prices and that further ensures fair payments as well as limited and more thoughtful consumption. We further ensure that our artisans use healthy processes and have a good environment to work in.
Our packaging is very special since we work with handicrafts of Agra and of Uttar Pradesh to get beautiful, reusable and long lasting packages to our buyers. It supports the slowly declining local industries and brings back their importance into the lives of our buyers who love our boxes as much as they love the jewellery.
We further cut down on wastage and plastic by using old sarees and dupattas for making pouches with jute strings to carry the package in.
To minimize waste of paper, we use seed paper where we need to. We also do not have visiting cards since they mostly lie around and ending up in the bin. We have replaced those with seed paper bookmarks which one can use and then later grow into a plant.
As an online brand, we do need to ship our packages in bubble wrapped plastic but we do ensure that it is approved grade plastic and suggest ways of reusing them to our buyers.
The idea is not just to use sustainability as a buzz word for image building, but to actually be able to inspire ourselves and others to see how far we can stretch ourselves to learn and arrive at a good balance where our profits and comfort do not inconvenience other people and the environment.